Learn how simple and easy it is to install the Anthem Tag
What does the Anthem Tag do?
The Anthem Tag allows us to collect and sync all the information needed to execute your campaigns, by loading the relevant scripts within it. Depending on what campaigns we have agreed on, the Anthem Tag can trigger:
- The Tracker – Which sends pageview events to Anthem and syncs the user IDs between the different systems
- The Concierge – Which will show the creatives provided in the relevant situations
- DSP scripts – The scripts needed for our DSP partners (where we buy the media) to perform and report on activity
How do I receive the tag from Future Anthem?
We will create it for you and send via email.
How do I install the tag on my site?
The tag can be installed directly on your site or through any tag manager. It should be set to load on all pages.
To get as much data as possible to optimise campaigns from, it is also recommended that you send an event to the tag for each of the following events and with the relevant data for each:
- Registration
- First Time Deposit
- Any Deposit
- Bet Placed
We will send the triggers to use for each event, but as an example it can look like this for the FTD:
window.__FA__.trackConversion('first-time-deposit', { transactionId, revenue })
Why is the registration event so important?
They close the feedback loop so we can be as detailed as possible with who we target as well as provide us with information about the user that we can use to optimise campaigns.
How do I get technical support for installing the tag?
Visit our 'here to help' form or contact your account manager and we will provide technical support
How do I know that the tag is working?
Future Anthem will perform a robust test of the tag once it is deployed onsite and confirm that we are receiving the correct messages from the tag into our system