We are delighted to share with you the latest update to Amplifier AI's Audience Identifier
We are thrilled to launch the following improvements to your audience creation.
- Negative Experience - This option will help you target customers who are identified through the Real-time Churn Prediction Engine based on the reason code - Bad beat (In Accumulator bets & Single bets).
- Customer Profitability - This filter will let you segment players based on their profits within a specific time period.
With the above filters, you can now tailor your bonuses and promotions to boost engagement and increase spending for low-profit or churned players.
- In addition to the filtering capabilities, the audience identifier tool will also enable you to select your audiences for the 'Last three months.'
Any further questions?
Here’s our knowledge base, or pose a question or suggest a feature in our ‘here to help’ form.