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Audience Identifier: Jackpots - FAQs

Q: What are real-time jackpots?

A: Real-time jackpots are live data feeds that provide updated information on jackpot values and events. These feeds are triggered when key thresholds are met, enabling operators to automatically activate targeted marketing or player engagement strategies at the most impactful moments.

Q: What kind of data is included in the jackpot feed?

A: The data typically includes current jackpot values, jackpot type (e.g. progressive or must-drop), thresholds (e.g. average drop values or must-drop limits) and groupings (e.g. provider or game group).

Q: How often is the data updated?

A: The jackpot feed is updated in real-time, ensuring operators and systems always have the most current view of jackpot status and value.

Q: What are the use cases for this data?

A: Operators can use the data to:
  • Trigger automated campaigns.
  • Inform in-app messaging or dynamic web banners.
  • Personalise CRM engagement for jackpot-interested players.
  • Take down marketing assets as soon as a jackpot is won.

Q: How is this data delivered?

A: Amplifier AI supports flexible delivery formats including API's for real-time integrations and downloadable CSV files for batch processing.

Q: What is the audience output and how is it related to jackpots?

A: The audience output is a list of players who are likely to engage with jackpot content. It’s dynamically generated based on player behaviour, game preferences and historical jackpot engagement.

Q: How is this integrated into Braze or my CRM?

A: Amplifier AI can push jackpot data and audience lists directly into Braze (or other CRM systems) using API's. This enables fully automated, data-driven campaign triggers, segmentation and messaging without engineering overhead.

Q: What happens when a jackpot is won?

A: Amplifier AI immediately sends a jackpot win alert. Operators can automatically remove promotional materials and trigger follow-up messaging to celebrate the win or re-engage players.