This section explores the available Casino options that help you better personalise audiences for marketing campaigns and promotions
Drive campaign impact with flexible, personalised audiences
Create tailored audiences using a wide range of targeting options, allowing you to personalise messaging, promotions and campaigns based on player behaviour, preferences and Casino activity.
- Customer Country: Kick off by filtering your audience by customer location - choose the countries they’re from.
- Customer Profitability: Filter players based on the net profit they’ve generated for your business within a selected time range.
- Engagement Score: Target players based on their engagement score, which is powered by Amplifier AI. Use this option to re-engage low activity players or to connect with highly engaged players for better campaign performance and relevance.
- Engagement Drop: Identify players showing a significant decline in engagement to drive targeted re-engagement campaigns.
- Favourite Game, Most Played Game and Recent Game: Target players based on their favourite, most played or most recent game to deliver highly personalised promotions and content.
- Big Wins Multiplier: Spot players with high-value wins to power VIP campaigns, reward loyalty and deepen engagement.
- Active Users: Target players who have been active and placed at least one spin during the specified time period.
How do I get support on creating an audience?
Visit our 'here to help' form or contact your account manager and we will provide technical support.