This section will go in-depth on the options available for Casino which allow you better personalise your audiences for marketing campaigns and promotions.
Customise your audiences with varied options
Create and segment audiences from any of the 7 different options:
- Customer Profitability Report: Identifies players who either won (negative NGR) or lost (positive NGR) during a set period.
- Favorite Game Report: Target players by their favorite game, perfect for targeted promotions.
- Most Played Game Report: Segment players based on their most frequently played game, useful for engagement-driven campaigns.
- Recently Played Game Report: Highlights players who recently engaged with a specific game, ideal for timely retargeting.
- Big Wins Multiplier Report: Identifies players with significant wins, perfect for VIP rewards and engagement.
- Engagement Score Range Report: Target players by engagement score, enabling tailored campaigns for different activity levels.
- Significant Drop in Engagement Report: Focus on players with a major drop in engagement, for re-engagement efforts.
How do I get support on creating an audience?
Visit our 'here to help' form or contact your account manager and we will provide technical support.