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Audience Options for Casino

This section explores the available Casino options that help you better personalise audiences for marketing campaigns and promotions

Drive campaign impact with flexible, personalised audiences

Create tailored audiences using a wide range of targeting options, allowing you to personalise messaging, promotions and campaigns based on player behaviour, preferences and Casino activity.

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  • Customer Country: Kick off by filtering your audience by customer location - choose the countries they’re from.
  • Customer Profitability: Filter players based on the net profit they’ve generated for your business within a selected time range.
  • Engagement Score: Target players based on their engagement score, which is powered by Amplifier AI. Use this option to re-engage low activity players or to connect with highly engaged players for better campaign performance and relevance.
  • Engagement Drop: Identify players showing a significant decline in engagement to drive targeted re-engagement campaigns.
  • Favourite Game, Most Played Game and Recent Game: Target players based on their favourite, most played or most recent game to deliver highly personalised promotions and content.
  • Big Wins Multiplier: Spot players with high-value wins to power VIP campaigns, reward loyalty and deepen engagement.
  • Active Users: Target players who have been active and placed at least one spin during the specified time period.

How do I get support on creating an audience?

Visit our 'here to help' form or contact your account manager and we will provide technical support.