Bet Recommendations - User Preferences

A breakdown of how user preferences work and the key use cases to get started

Overview

User preference forms a core part of Amplifier AI’s recommendation engine, enabling personalised experiences beyond bet recommendations. By capturing each players interests across sports, competitions, markets, teams and players, the system unlocks deeper on-site personalisation throughout the sportsbook.

These preferences are derived from real betting behaviour and updated continuously, ensuring the experience remains relevant and aligned with each players most recent activity.

Key Benefits

• More Relevant UI: Surfaces what matters most to each player, reducing the time to find preferred bets.
• Improved Session Quality: Helps players navigate more intuitively
• Increased Conversion Potential: Aligns site layout with betting intent, increasing the likelihood of meaningful engagement.

By leveraging user preferences as a layer within the wider recommendation system, operators can create smarter and more intuitive sportsbook experiences that adapt to each player.

Use Cases

Personalised Sports Navigation

Use each players sport preferences to populate and order elements like the homepage sport navigation carousel. This ensures that a players favourite sports are always surfaced first, reducing friction and improving discovery.

Market Ordering on Event Pages

Reorder markets on event pages based on the players historical betting behaviour. For example, if a player frequently bets on “Both Teams to Score” or “Correct Score” these markets can be prioritised in the UI.

Contextual On-Site Layouts

Customise lobby layouts at the sport page level or quick links to reflect user preferences. Whether it’s showing preferred competitions at the top of a sports page or auto-expanding relevant market categories, every touchpoint can be tuned to match individual interests.