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Game Recommendations - Getting started via EveryMatrix

Everything you need to know about getting started with EveryMatrix 

Overview

This guide walks you through utilising Amplifier AI’s Game Recommendations via the EveryMatrix platform. Future Anthem provides a single API which allows you personalise all casino game carousels and pages.

 

Requirements

  • Active subscription to Amplifier AI — Game Recommendations
  • Operating on EveryMatrix CasinoEngine, with DataHub enabled
  • Ability to authorise the DataHub to Future Anthem data stream
  • Contact details for your EveryMatrix Account Manager
  • Ability to call Anthem’s Game Recommendations API from your CMS/back-end

 

Quick Start Checklist

Step 1 — Request module activation

Contact your EveryMatrix account manager to enable the Game Recommendations integration and authorise the DataHub to Future Anthem data flow for your brands/sites.

 

Step 2 — Staging API

Anthem will provide a sandbox API, to enable full understanding of all carousel options, API calls and payloads.

Game and player ID mapping will be enabled, to allow testing in staging.

 

Step 3 — Data ingestion & model preparation 
  • Future Anthem validates the live data stream
  • aligns game catalogue/metadata
  • trains AI models,
  • advise on initial configuration (carousels and target/control split).

 

Step 4 — Go live & measurement
  • Production API provided (full details *here*)
  • Measurement dashboards provided post go live

 

Step‑by‑Step Setup

Step 1: Request module activation with your EveryMatrix Account Manager

Goal: Turn on the real‑time data flow for training and configuration.

  1. Ask your account manager to activate Amplifier AI — Game Recommendations for your brands.
  2. Authorise creation of the DataHub to Future Anthem
  3. Brand & Domain ID mapping: Provide your brand/site roster including EveryMatrix domainId for each site/skin and confirm account/label conventions.
  4. EveryMatrix will provide access to game catalogue & metadata (provider, category, RTP, volatility, themes, features).
  5. Confirm any jurisdictional filters or game‑type exclusions required at go‑live.

Key insight: Activation begins with a simple request—Future Anthem and EveryMatrix handle the underlying connectivity and configuration.

 

Step 2: Staging API

Goal: Provide a sandbox API so your team can understand carousel options, API calls, and payloads.

  • Anthem will provide a sandbox API (sandbox/staging credentials) to explore all carousel options, API calls, and payloads.
  • Game and player ID mapping will be enabled to allow testing in staging with your EveryMatrix gameId and test playerId

 

Step 3: Configuration & test deployment

Goal: Exercise the production pipeline in a safe test flow.

  • Hidden-live page: Implement the production API on a hidden page in your live environment. Use test accounts (yours and ours) to confirm the setup.
  • API access: We’ll provide the API URI, documentation, and keys. Your team just needs to complete the front-end implementation.
  • Front-end checks: Review the displayed game content for your test accounts. If anything looks incorrect, you can investigate further or let us know.
  • Operational checks: You may test rate limits, though these have already been validated and are designed to support expected usage.
  • Sign-off: Once the hidden-live page looks correct and meets your requirements, you can approve moving forward.

 

Step 4: Go live & performance monitoring

Goal: Serve recommendations to players and validate impact.

  1. Goal: Start serving recommendations to your players.
  2. Production API: You will receive the production API details (URI, documentation, and keys).
  3. Carousel configuration: Decide which recommendation carousels you want to display on your site.
  4. Implementation: Call the production API from your CMS/lobby/app for those carousels.

 

Success indicators

  • Increased net revenue per player (target vs control)
  • Higher spins/sessions per player
  • Improved game variety and discovery

 

Receiving Recommendations (Front‑End Integration)

For consumption, use the standard Game Recommendations API.

See Standard Integration Guide — Game Recommendations API for full details, including request/response schemas, endpoints, authentication, and examples.

 

FAQs

Do we need custom integration work?

Data connectivity is handled between EveryMatrix, DataHub and Future Anthem. Your front-end consumes recommendations via the API.

What controls do we have?
Target/control split (typically 90/10 split), brand/jurisdiction filters, game‑type restrictions.

How is performance measured?
A robust target vs control framework with dashboards for hit rate, game variety, and net revenue per player.

Can we track recommended titles?
Yes—responses include game IDs that map to your catalogue; you can attribute engagement and revenue to recommendations.

 

Architecture (high‑level)

Flow: EveryMatrix DataHub → Future Anthem (data ingestion, models, scoring) → Game Recommendations API → CMS/Lobby/App.

 

How do I get support or make a feature suggestion?

Visit our 'here to help' form and we will respond accordingly.