Dynamic Audiences: Getting Started via Bloomreach
Everything you need to know about how Future Anthem connects directly into Bloomreach to power real-time audiences, events and player attributes
Overview
This guide explains how Future Anthem integrates directly with Bloomreach to deliver real-time and batch event data, continuously updated player attributes and dynamically generated audiences. All data is sent via the Bloomreach API, enabling you to activate campaigns, journeys and personalisation at scale.
What Future Anthem Delivers into Bloomreach
Future Anthem sends three core data types:
1. Event Data
Structured behavioural events such as:- Player activity, e.g. bets, gameplay and interactions
- Outcome-based events, e.g. wins, losses, game completions
- Engagement signals, e.g. game streaks, drop-offs
These events can be used directly in Bloomreach for campaign triggers and customer journey orchestration.
2. Player Attributes
Enriched model-driven attributes such as:- Player preferences
- Player values
- Engagement indicators including engagement drops
These attributes are continuously updated and can power the ability to:
- Act in the moment, triggering decisions and messaging instantly based on events as they occur in real time
- Real-time personalisation
- Dynamic content
3. Audiences
Pre-qualified audiences generated by Future Anthem, for example:
- Players eligible for specific campaigns, e.g. jackpots entering points of interest
- High-value players at risk
- Recently disengaged users
Requirements
To enable the integration you’ll need:
- Access to your Bloomreach project (API credentials)
- Agreement on event schema and player identifiers, e.g. customer ID
- Ability to activate campaigns, player journeys and audience targeting
No heavy lifting is required on the operator side, Future Anthem manages the data processing and delivery.
Quick Start Checklist
Step 1 - Align on data & use cases
Define which events, attributes and audiences will be sent into Bloomreach.
Step 2 - Configure API access
Provide Bloomreach API credentials securely to Future Anthem.
Step 3 - Data mapping & validation
Future Anthem maps data into a Bloomreach-compatible format and validates outputs.
Step 4 - Enable data delivery
Events, attributes and audiences begin flowing into Bloomreach.
Step 5 - Activate campaigns
Use the new data within Bloomreach to power CRM activity.
Step-By-Step Setup
Step 1: Data alignment and mapping
Goal: Define how Future Anthem data appears in Bloomreach.
This includes:
- Mapping your customer ID → Bloomreach customer_id if required
- Defining event types and naming conventions
- Agreeing attribute structure and audience definitions
Key insight: Future Anthem standardises and enriches raw data before it reaches Bloomreach, reducing the need for internal transformation.
Step 2: API integration setup
Goal: Enable secure delivery into Bloomreach.
Future Anthem will:
- Connect to the Bloomreach API
- Configure authentication (secure credentials)
- Set up scalable batch delivery (optimised for API limits)
Data is sent in real-time or controlled batches to ensure:
- High reliability
- No duplication
- Efficient processing
Step 3: Data processing and delivery
Goal: Ensure consistent, accurate data flow.
For all data types (events, attributes, audiences) Future Anthem:
- Extracts and enriches source data
- Generates a unique identifier per record (ensuring no duplication)
- Stores records in tracking tables before sending
- Sends data via API in real-time or batches
- Tracks success/failure per record
Step 4: Reliability, retries and monitoring
Goal: Guarantee delivery and visibility.
Future Anthem handles:
- Automatic retries of failed records
- Idempotent processing (no duplicate events)
- Real-time monitoring of API responses
- Alerting if failures exceed thresholds
This ensures:
- Near 100% delivery success
- No data loss
- Immediate issue visibility
Step 5: Activation in Bloomreach
Goal: Turn data into CRM impact.
Once data is flowing, your team can:
- Build audiences using Future Anthem attributes
- Trigger campaigns from real-time events
- Personalise messaging using enriched player data
Typical use cases:
- Real-time engagement triggers
- Lifecycle campaigns
- Reactivation journeys
- Personalised promotions
End-to-End Workflow:
YOUR DATA
↓
Future Anthem ingestion & enrichment
↓
Event / Attribute / Audience generation
↓
Tracking & validation layer
↓
Real-time and/or batch API delivery to Bloomreach
↓
Success / failure tracking
↓
Automatic retries & alerting
↓
DATA AVAILABLE IN BLOOMREACH
↓
Campaign activation & personalisation
Success Indicators
You’ll know the integration is working well when:
- Events are consistently available in Bloomreach
- Audiences populate correctly and update dynamically
- Campaign triggers fire reliably
- Minimal manual intervention is required
FAQs
Do we need to build anything?
No heavy engineering is required. Future Anthem handles the integration and data delivery.
Can we control what data is sent?
Yes - all events, attributes and audiences are defined collaboratively during setup.
How quickly does data appear in Bloomreach?
Typically near real-time or within defined batch windows, e.g. hourly.
What happens if something fails?
Failures are automatically retried and alerts are triggered if issues persist.
Can this support multiple use cases?
Yes - the same integration supports multiple campaigns, audiences, and data types.
How do I get support or make a feature suggestion?
Visit our 'here to help' form and we will respond accordingly