Overview
Personalised Stories enable operators to deliver rich storytelling to players, building long-term engagement and loyalty. Rather than focusing on immediate triggers or manual audience selection, this product processes player behaviour and transactional history across sessions and events to create ongoing, contextually relevant profiles.
These profiles are surfaced as behavioural summaries or personalised stories, highlighting individual engagement patterns, value and betting activity. This data is made available to marketing platforms via a real-time API. Additionally, e-mail open refresh is provided in conjunction with our partner Movable Ink.
With Personalised Stories, operators gain a scalable way to maintain engagement, build behavioural understanding and deliver personalised experiences in the right moments.
Optionally, Future Anthem can also generate the audience to receive the story communications. We work closely with operators to define guardrails for these audiences, for example, preventing stories from being sent to players who have lost money during a tournament or have not met key engagement criteria.
When the story is scheduled to go out, Dynamic Audiences applies these guardrails and ensures only relevant and safe recipients receive the communications.
Feature Guide
| Feature | Description |
| Behavioural Summaries | Automatically generated summaries of player activity, including betting patterns, wins/losses, engagement signals and favourite markets or games. Delivered periodically or after key events |
| Individual Betting Profiles | Profiles built from transactional and engagement data, capturing player preferences, betting style, and recent activity |
| Audience Generation & Guardrails | Optional audience creation for story communications, applying agreed guardrails to ensure only relevant and safe players receive personalised stories |
| Timing Flexibility | Stories and Summaries can be scheduled at key intervals, e.g. monthly, at the end of a tournament, or triggered after specific events to reinforce engagement |
| API Delivery | The data points to power stories made available via API to CRM, email, or messaging platforms for automated campaign activation |
| Real-Time Information | API is full rea-time and supports update on email open via Movable Ink |
| Integration with Amplifier AI Modules | Personalised Stories can leverage other modules, such as Content Recommendation, to enrich profiles and give the player more reason to navigate back to the site |
| Multi-channel Readiness | Data points can be used across email, push notifications, in-app messaging or other marketing platforms to maximise storytelling |
Use Cases
Sports
