A breakdown of how Audience Identifier: Jackpots work
Audience Identifier: Jackpots utilises Amplifier AI’s advanced technology to continuously monitor jackpot sizes in real-time, identify relevant jackpot players and deliver these audiences to operators with personalised game recommendations for each player.
This approach ensures operators can engage with the most receptive jackpot audiences through their existing CRM and marketing channels in the moments that matter.
Jackpot Monitoring
Amplifier AI integrates with game studios' jackpot systems to continuously track jackpot sizes, allowing operators to stay informed about the current status of jackpots and when a payout is anticipated.
Email notifications: Amplifier AI automatically triggers notifications at two crucial points in the jackpot process:
- Amplifier AI sends a daily notification to customers when a jackpot payout is anticipated. This notification includes the current jackpot size and the average jackpot drop value, providing the latest statistics until the jackpot drops. This ensures operators are well-informed and prepared to take timely actions.
- When the jackpot drops, Amplifier AI immediately notifies the customer with details about the jackpot amount won and the player ID of the winner. This enables operators to promptly celebrate the win and engage with the winning player.
Audience Identification & Creation
Amplifier AI identifies the most receptive audience of jackpot players by analysing their past behavior and preferences – ensuring promotional efforts are directed towards the most relevant audience.
The initial audience generated includes all identified jackpot players, with daily updates incorporating any new jackpot players identified while the jackpot remains active and hasn't dropped.
When engaging with the audience, operators can exclude 'advantage players' from the list to focus on recreational players who are more likely to be engaged.
Note: Amplifier AI also provides updates on the current, average and must drop values of the jackpot that is nearing payout.
Personalised Recommendations
Powered by Amplifier AI’s Content Recommendations module, every player within the jackpot audience list is provided with personalised jackpot game recommendations. This enables operators to deliver jackpot recommendations that best resonate with the players' preferences.
Integration & Output
The identified audiences and personalised recommendations suggested are seamlessly integrated into the operators' existing CRM and marketing systems. This integration enables operators to effectively target audiences with relevant content, maximising engagement and conversion rates.
The output file, which includes the jackpot audience list and personalised recommendations for each player, can be generated in any preferred format, such as via API or as a CSV file.