Assess Effectiveness of Your Award Disbursal Across Player Value Segments
Overview
Filter Options:
Use these filters to narrow down your analysis and tailor the report to your specific needs
- Time Period: Set a custom date range to view the data over a specific period
- Player Group: Select multiple player groups for comparison (defaulted selected on Target and Control group)
- User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down - For each player, their staking amount for last 60 days is analysed to assign them to each value segment. From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value.
Key Sections of the Dashboard
Summary Figures:
Total figures for the following measures are provided on the page to help users track value of awards, and value generated due to the awards.
The data provided is for two distinct player groups:
- Control Group: Represents Active players who were predicted to churn prediction, but did not receive a bonus
- Target Group: Represents who were predicted to churn and received a bonus
The variables are as follows:
Total Award Payout - Total amount paid out to players as bonuses upon churn prediction.
Total Awards - Number of awards disbursed to players predicted to churn. Each of these players are then assigned a bonus.
Unique Players - Total players comprising both target and control groups. Note that for each individual player there can be multiple churn predictions.
Stakes - Total turnover or stakes generated from target and control group after disbursal of bonuses.
GGR - Total Gross Gaming Revenue (calculated as Stakes - Payouts) generated from target and control group after disbursal of bonuses.
Reinvestment - Sum of award payout divided by Sum of Post 7 Day Stakes multipied by 0.05. On the dashboard, it can be calculated using the following formula: (award payout/0.95) / GGR
Bonus Distribution Table:
On this table, for each player value segment you can view the following measures.
- Value Level
- Award Payout
- No. of Awards
- Unique Players
- Stakes
- GGR
- Reinvestment
Tip: Visualisations can be exported as excel files. To do so, click on the edge of the visualisations to access visualisation options. Open the menu and click on 'export table' option.
Best Practices for Using This Page:
- Assess Performance for each Player Value Segment : Filter by Player value segment to focus on how return on bonus awards differ across each value level.
How do I get support or make a feature suggestion?
Feel free to pose a question or send any feature suggestion at support@futureanthem.com