Assess Effectiveness of Your Award Disbursal Across Player Value Segments
Overview
Filter Options:
Use these filters to narrow down your analysis and tailor the report to your specific needs
- Time Period: Set a custom date range to view the data over a specific period
- Player Group: Select multiple player groups for comparison (defaulted selected on Target and Control group)
- User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down- Here we have user value segments for each of the deciles (0-10%; 10 - 20%, 20 - 30% and so on). From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value.
Key Sections of the Dashboard
Summary Figures:
Total figures for the following measures are provided on the page to help users track value of awards, and value generated due to the awards.
The data provided is for two distinct player groups:
- Control Group: Represents Active players who were predicted to churn prediction, but did not receive a bonus
- Target Group: Represents who were predicted to churn and received a bonus
The variables are as follows:
Total Award Payout - Total amount paid out to players as bonuses upon churn prediction.
Total Churn Predictions - Number of players predicted by the AI model to churn. Each of these players are then assigned a bonus.
Unique Players - Total players comprising both target and control groups. Note that for each individual player there can be multiple churn predictions.
Stakes - Total turnover or stakes generated from target and control group after disbursal of bonuses.
GGR - Total Gross Gaming Revenue (calculated as Stakes - Payouts) generated from target and control group after disbursal of bonuses.
Reinvestment - This value seeks to measure how much of total award money comprises per unit currency of GGR. It is measured by the formula: (Total Award Payout/GGR) x 100.
Bonus Distribution Table:
On this table, for each player value segment you can view the following measures.
- Value Level
- Award Payout
- No. of Churn Predictions
- Unique Players
- Stakes
- GGR
- Reinvestment
Tip: Visualisations can be exported as excel files. To do so, click on the edge of the visualisations to access visualisation options. Open the menu and click on 'export table' option.
Best Practices for Using This Page:
- Assess Performance for each Player Value Segment : Filter by Player value segment to focus on how return on bonus awards differ across each value level.
How do I get support or make a feature suggestion?
Feel free to pose a question or send any feature suggestion at support@futureanthem.com