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Getting Started on Bingo Real-Time Experiences via Braze

Answers to common questions about getting started with Bingo Real-Time Experience via Braze

Overview

This guide will help you get up and running quickly with Anthem’s in-session player experiences via Braze platform. By the end, you’ll be able to go live and improve player engagement in real time.

Requirements

  • A subscription to Future Anthem’s Real-Time Experiences module
  • Braze integration with your Bonus Engine via a webhook
  • Ability to authorise bonus budget
  • Bonus campaigns setup in Braze for each of the bonus types
  • Contact with your Future Anthem account manager

 

Quick Start Checklist

Step 1: Contact your Future Anthem account manager to request module activation and provide bonus budget estimates

  • Data is securely streamed directly from your data hub into Anthem’s Real-Time Experiences module

Step 2: Anthem begins model training and supplies initial estimates of monthly bonus spend (by sub-brand if applicable)

  • You review the estimates by brand and player group and provide feedback

Step 3: The agreed budget level is configured in Anthem

  • Target and control proportions are varied to conform to budgets
  • Deployment is staged and rigorously tested jointly by Anthem, your CRM team and the Braze team

Step 4: Agree go-live date

  • Your account manager shares regular ROI reporting data, based on a robust target vs control methodology

 

Step-by-Step Setup

Step 1: Request module activation with your account manager

Goal: Establish real-time data flow to enable training and configuration

  • Discuss data integration options with Anthem’s data engineering team
  • Send real-time transactional data via data stream or API
  • Once analysed and integrated, training begins
  • The system generates bonus recommendations, each with a reason code. These reason codes provide details about the reason a recommendation is being made. This functionality allows you to configure different bonus campaigns in braze for each reason code. For each bonus campaigns multiple bonus values can be triggered depending on the user lifetime value. For example, a free bet campaign can offer a 1 USD bonus to low value players, a 2 USD bonus to mid value players and a 5 USD value to high value players.

 

Reason Codes
  • Reduction in frequency : the player is taking part in fewer sessions per time period compared to their usual behaviour.
  • Reduction in activity : the player is active on fewer days within a given period compared to their historic pattern.
  • Reduction in spend : the player’s spend in the last 14 days is lower than their average spend.
  • Consecutive losses : the player has experienced three or more losses in a row.
  • Significant loss : the player has suffered a notable individual loss.
  • Bad beat : the player has lost a low-odds single bet or a large accumulator with only one losing leg.

Key insight: Operators can configure multiple bonus values for each reason code depending on player value. Initial discussions with Anthem confirm bonus types and values for each code to estimate monthly budget.

For example, a free bet campaign can offer a 1 USD bonus to low value players, a 2 USD bonus to mid value players and a 5 USD value to high value players.

 

Step 2: Bonus estimates and budget

Goal: Use estimates to set and agree initial bonus budget

  • Anthem supplies monthly bonus spend estimates by type, value, and brand
  • You review and confirm the proposed budget, or adjust values as required
  • Estimates assume full system capacity with a 10% control group (players withheld from award)
  • Control proportions can be increased to reduce spend if needed

Key insight: The module is designed to increase bonus efficiency, not create net new spend.

Important settings
  • Budget is agreed monthly but set daily
  • Budgets can be increased post go-live

 

Step 3: Configuration and test deployment

Goal: Deploy the production system for testing

  • Your budget sign-off is required before bonus award testing
  • Configure the bonus campaigns in Braze for each of the reason codes. The bonus campaigns should include both a webhook campaign to trigger the bonus and a messaging campaign that will trigger the user messaging.
  • Models and decisioning are deployed against live data streams
  • Anthem and your team run full end-to-end tests to confirm expected behaviour and player-facing accuracy

 

Step 4: Go live and performance monitoring

Goal: Deliver bonuses in real time and monitor KPIs

  1. Post go-live, the system is closely monitored
  2. Initial focus is on confirming award delivery and consumption
  3. After 4 weeks, the first ROI view is shared

 

Success indicators
  • Increased net revenue (target vs control, after bonus costs)
  • Increased bets per player (target vs control)
  • ROI multiplier (revenue return per bonus spend)

 

Frequently Asked Questions

Do we need to do any integration work?
Yes. You need to supply transactional data via a feed or API,

Is this a rule-based system?
No. It is a real-time machine learning system that predicts player behaviour after a spin. A configurable decision engine handles logic and rules.

Can I track bonuses issued on my side?
Yes. Bonuses are set up as normal and given specific codes so they can be directly attributed.

How is performance monitored?
Anthem uses an advanced measurement framework. Target and control groups are applied in real time at the point of award, ensuring robust measurement of uplift.

 

How do I get support or make a feature suggestion?

Visit our 'here to help' form and we will respond accordingly.