This section will go in-depth on the options available for selections in both Sports and Casino which allow you better personalise your audiences for marketing campaigns and promotions.
Overview
Amplifier AI's Audience Identifier enables operators to segment players based on their activity on sports or casino and Bonus Drop engagement metrics. Refine targeting further with up to three exclusion criteria, ensuring campaigns are accurate and impactful.
Customise your audiences with varied options
Create and segment audiences from any of the 4 different options:
- Platform Active: Identify players who were active on sports or casino between specific start and end dates. This is ideal for targeting currently engaged users.
[Platform Active = Yes]. - Bonus Drop (BD) Active: Pinpoint players who participated in Bonus Drop campaigns within a given timeframe (e.g., "On", "Since", or "Between" specific dates).
- BD Active Days - Assess the number of days players engaged with Bonus Drop during a game week, enabling precise segmentation based on activity.
- BD Active Days Range - Define a range for the number of days players participated in Bonus Drop campaigns over a game week, providing flexibility for custom groupings.
Adding Exclusions
Operators can further refine their audiences by applying up to three exclusion criteria, utilising the same parameters as above. This ensures that targeting remains precise and excludes irrelevant user segments.
How do I get support on creating an audience?
Visit our 'here to help' form or contact your account manager and we will provide technical support.