Future Anthem offers three innovative bet recommendation types within its Amplifier AI suite, each designed to enhance player engagement and boost retention through AI-driven personalisation.
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Single Bet Recommendations
One-to-one personalised recommendations, adjusting to players’ unique betting patterns and preferences. Using AI-driven analysis, it prioritises the most relevant market options based on player history and real-time trends. Single Bet Recommendations excel in personalised dashboard content, targeted email campaigns, and re-engagement through banners, particularly useful in retention strategies. Players enjoy a focused betting experience that aligns with their historical interests, boosting satisfaction and engagement. Read more... -
Betslip-Level Recommendations
Focused on in-the-moment recommendations, these suggestions appear immediately as a player builds their betslip. By analysing each selection, the engine generates tailored recommendations in real-time, considering market popularity and current trends. This type supports incremental betslip expansion and multi-sport exploration, encouraging players to diversify their bets. Ideal for streamlining the betting process, it enhances engagement by adapting dynamically to each addition or update on the betslip. Read more... -
Player Preferences-Based Recommendations
The Player Preferences model offers a holistic view of each player's betting history to prioritise sports, tournaments, teams, and markets in the user interface. Powered by the FA_similarityFilter, it enables operators to create a highly tailored browsing experience, showing each player the events they’re most likely to engage with. This is particularly impactful in enhancing front-end navigation and enabling targeted marketing, leading to a more intuitive user experience and increased interaction with preferred events and teams. Read more...