Here's what we need from you to get the process started
Creative
Campaign types
Acquisition: Bring more of the right type of users to your site
Retargeting: Stay visible and be top of mind for your users that haven’t yet registered
Reactivation: Identify exactly the users that have a high likelihood of churning and target these with ads to reactivate them
Campaign setup
What type of assets do we need?
We will need different assets for Display Ads and the Concierge
1. Creatives
Display Ads
|
Creative Unit |
Rectangle |
Skyscraper |
Leaderboard |
|
Dimensions (WxH) in pixels |
300x250, 300x600, 336x280, 200x200, 234x60, 250x250, 300x100, 320x100, 320x480, 930x180, 970x250, 1000x300, 120x240, 180x150 |
160x600, 120x600, 300x1050 |
728x90, 468x60, 470x80, 970x90, 980x120, 980x90 |
|
File Types |
.GIF, .JPG, .PNG, HTML5 (HTML5 assets must be hosted by a third-party) |
.GIF, .JPG, .PNG, HTML5 (HTML5 assets must be hosted by a third-party) |
.GIF, .JPG, .PNG, HTML5 (HTML5 assets must be hosted by a third-party) |
|
Max Frame Rate |
24 fps |
24 fps |
24 fps |
|
Max Initial File Load Size |
200 KB |
200 KB |
200 KB |
|
Subsequent Max Polite File Load Size |
1 MB |
1 MB |
1 MB |
|
Subsequent Max User- Initiated File Load Size |
1.5 MB |
1.5 MB |
1.5 MB |
|
Subsequent Max User- Initiated Additional Streaming File Size |
N/A |
N/A |
N/A |
|
Maximum Animation Length |
15-sec |
15-sec |
15-sec |
|
Max Percentage of CPU Usage |
20% |
20% |
20% |
|
Labelling Requirements, Font Size, etc. |
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) |
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) |
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) |
|
Submission Lead-Time |
Min 3 business days before campaign starts |
Min 3 business days before campaign starts |
Min 3 business days before campaign starts |
Mobile Ads
|
Creative Unit |
Smartphone |
Tablet |
|
Initial Dimensions (WxH) in pixels |
300x50, 300x250, 320x50, 320x480, 480x320 |
300x250, 160x600, 728x90, 768x1024, 1024x768 |
|
Maximum Expanded Dimensions |
Expansion not allowed for this unit |
Expansion not allowed for this unit |
|
File Types |
GIF, JPG, PNG, third-party JS tags (No flash) (HTML5 assets must be hosted by a third-party) |
GIF, JPG, PNG, third-party JS tags (No flash) (HTML5 assets must be hosted by a third-party) |
|
Max Looping |
3 |
3 |
|
Max Initial File Load Size |
40 KB |
40 KB |
|
Subsequent Max Polite Size |
Not allowed for this unit |
Not allowed for this unit |
|
Max Animation Length |
15-sec |
15-sec |
|
Max Percentage of CPU Usage |
20% |
20% |
|
Labelling Requirements, Font Size, etc. |
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) |
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) |
|
Submission Lead-Time |
Min 3 business days before campaign starts |
Min 3 business days before campaign starts |
|
Implementation Notes & Best Practices
|
Ensure images are mobile web optimized; do not use FlashTM assets; landing pages must be mobile optimized; include dimensions in file name
|
Ensure images are mobile web optimized; do not use FlashTM assets; landing pages must be mobile optimized; include dimensions in file name
|
2. Link URLs
The URL of the landing pages you want to use for each campaign including any UTM parameters
Concierge
Creatives
We need two creatives for the Concierge, one for Desktop and one for Mobile:
- Desktop: 3:2 ratio with size between 600x400 to 800x533
- Mobile: Square with size between 250x250 to 400x400
Link URL
The URL of the page or section you want the Concierge to lead to, with bonus code applied if supported
Terms and Conditions info
If you want to have a compliance message in the bottom of the concierge:
- Text to show
- The URL of the page or section you want this section to lead to
Rules for assets provided