We are delighted to share with you a big update to Amplifier AI's Optimise module
Learn about Optimise with this introduction from Katie Parratt
Key features
The latest improvements to Optimise include powerful player clusters that utilise AI to analyse how different players play games. This allows customers to make behavioural comparisons across games, utilising machine learning, driving key decisions for promotions, positioning and design.
Additional upgrades allow customers to index game launches, comparing and benchmarking early activity against prior releases, track performance using granular gameplay views, and access capabilities that identify growth opportunities including game retention and opportunity games.
What's next for Optimise
Upcoming upgrades will include bringing elements of Amplifier AI’s recommendation system into the Optimise module, including anomaly detection, and further enhancements to game launch optimisation.
Optimise's Game Performance Indexing
Discussing the impact of these enhancements, Chris Conroy, Chief Data & Product Officer at Future Anthem said: “Significant financial investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. Its quick to launch and easy-to-use, a great demonstration of the power of great technologies applied to granular game data.”