Analyse performance and engagement metrics across target and control groups
The Group Comparison page monitors how different player groups engage with games on-site, using metrics like active player count and NGR per player. You can make these comparisons over any selected time period and apply filters that align with your data setup, such as player group, site, and jurisdiction if applicable.
This page contains the following visualisations:
Player Count for Target vs. Control Group
View the daily breakdown of active players across all groups over a configurable time period. The groups include all players, those who were targeted and played a recommendation, those who were targeted but did not play a recommendation, and the control group.
KPIs across Player Groups
View how player groups perform across key KPIs and compare performance across all players, those who were targeted and played a recommendation, those who were targeted but did not play a recommendation and the control group. The trends can be viewed across the following KPI’s:
- Stakes per player
- NGR per player
- Spins per player
- Sessions per player
- Games per player
Tip: To export any data, click the three dots, labelled 'More options', on any visual and then select 'Export data.' From there you can choose the export options and the desired file format.
How do I get support or make a feature suggestion?
Feel free to pose a question or send any feature suggestion at support@futureanthem.com