Real-Time Experience - Overview

Vision Statement

Real time Experiences improve player journeys in the moments that matter, triggering real time bonuses and other marketing actions based on in-session and in-app behaviours.

By streaming, modelling and understanding player behaviours in the moment, Real time Experiences moves beyond traditional marketing to respond to player behaviours as they happen, reducing the time to action from days and weeks to sub-second.

Product Summary

The Real Time Experience engine bridges the gap between high velocity data and effective, personalised player experience. Amplifier AI continuously listens to betting events in real-time, and uses advanced ML and AI to identify and trigger personalised player interactions, across Casino, Sports, Bingo and Crash Games.

This level of real-time responsiveness and personalisation is typically something traditional rule-based systems struggle to achieve, as they cannot plan ahead or handle the sheer volume and unpredictability of events.

Real Time Expereience operates across four core modes:

1. Casino

   • Creates an ongoing profile of each individual player session, generating real time features of experience
   • Predicts player experience in the moment, and uses decision engines to trigger player interactions
   • Example interactions: Free spins delivered inside the game session; Bonus awards inside the game session

2. Sports

   • Predicts individual player behaviour after every betslip settlement
   • Creates personalised offer and reasoning for individual players, delivered in-app or via CRM for offsite players
   • Example interaction: Saturday football just finished, player lost one leg of a four leg acca, --> Bad Beat trigger: "Unlucky Vlad, Newcastle let you down for your acca - have a £5 free bet on us"

3. Bingo

   • Predicts individual player behaviour in the moment that the game (room) completes
   • Creates personalised offer for individual players, awarded directly in the Bingo bonus engine
   • Example interaction: 75 ball game just finished, player was 1 away from a prize and hasn't won in a few weeks, player gets an in-app pop up: "Hi Kirsty, you've been unlucky recently, have a £5 entry on us"

4. Crash Games

   • Predicts individual player behaviour after every flight
   • Creates a personalised bonus for individual player, communicated via an in-app pop up and awarded directly in the bonus system
   • Example interaction: "Hi Zack, that one flew away fast. But don't worry, have $10 on us"

Product Fit

Strategic Objectives

1. Enhance player personalisation: Deliver personalised experiences in real time
2. Increase share of wallet through increased retention: Automatically respond to player experiences and respond in the moment
3. Boost long-term retention: Differentiate from competitor offerings with real time dynamic rewards

North Star Metrics

Proposal of some north star metrics. We shouldn't look to track all and only pick the one(s) we want to use for reporting purposes

Key Product Capabilities

• Real-Time Player Monitoring: Continuously listens to betting and gaming events, building real time profiles of Player behaviour
• Real-Time Predictions: Amplifier AI's advanced real time algorithms predict behaviour after spin, bet settlement, flight, and Bingo Game completion
• Intelligent Decisioning: Amplifier AI's proprietary Decision Engines understand each individual's play, identify relevant awards and handle complex business rules

Partners

• Everymatrix
• IGT
• Spribe
• Playtech Bingo
• Playtech Casino - IMS
• Braze

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