Audience Identifier: Self-Service Interface
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      Audience Options for Sports

      This section explores the available Sports options that help you better personalise audiences for marketing campaigns and promotions

      Drive campaign impact with flexible, personalised audiences

      Create tailored audiences using a wide range of targeting options, allowing you to personalise messaging, promotions and campaigns based on player behaviour, preferences and Sports activity.

      audiences_sports

      • Customer Country: Kick off by filtering your audience by customer location - choose the countries they’re from.

      • Sport: Create audiences of customers based on specific sports. Examples in the pre-selected drop-down include Football, Horse Racing and Tennis.

      • Class: Look for particular classes when identifying audiences. For Football classed examples would include UK Football and European Major Leagues.
      • Competition: Enter competitions such as English Premier League and Wimbledon Singles to pick out customers who have bet on specific competitions.
      • Event Id, Market Id and Selection Id: Enter the specific ID’s to hone in on customers who have placed bets on specific events, markets and/or selections.

      • Market Name: Look to target customers who consistently bet on the same market. When in the naming convention, ensure to include the pipes when entering a market name, for example |Both Teams To Score|.

      • Bet Type: Gives you the ability to target customers who have placed a certain bet type. Examples include Single, Double, Accumulator, Lucky 15 and Yankee.
      • Bet Type Range: Same as Bet Type but allows you to select a range, from Single (SGL) to Accumulator 25 (ACCA-25).

      • Bet Builder: Target customers who have placed a bet builder.

      • Winners: Identify customers who have had at least one winning bet within a specified time-period.
      • Customer Profitability: Filter players based on the net profit they’ve generated for your business within a selected time range.
      • Negative Experience: This option will help you target customers who are identified through the Real-time Churn Prediction Engine based on the following reason codes: 
      • Active Users: Target players who have been active and placed at least one bet during the specified time period.
      • Active Days: Select customers based on how many days they have been active in a specific sport. This will help you target genuinely engaged customers.

      With the integration of the Bonus Recommendation feed into the Audience Identifier feature, the following data points are also available and can be used as options to create audiences:

      • Bet Bonus Value: Target players whose recommended bonus values fall within a specified range, based on Amplifier AI’s bonus recommendation system.
      • Engagement Score: Target players based on their engagement score, which is powered by Amplifier AI. Use this option to re-engage low activity players or to connect with highly engaged players for better campaign performance and relevance.
      • GGR: Target players based on their GGR margin by selecting a custom value range. Use this to incentivise low-margin players to increase their activity, or focus on high-margin players who contribute significantly to revenue. This enables tailored offers that align with player value and business goals.
      • Player State: This option categorises players into actionable states; Lapsed, Dormant and Churned, based on their individual inactivity patterns. There is no fixed time period for each state. Instead, an inactivity threshold is calculated uniquely for each player based on their historical betting frequency.

      How do I get support on creating an audience?

      Visit our 'here to help' form or contact your account manager and we will provide technical support.