A breakdown of the User Engagement Score usecases
Use case 1: The CRM team aim to identify and address users with significant drop in engagement
Once the CRM team receives a daily list of users who have experienced a significant drop in their User Engagement Scores, they can do the following to help re-engage with those players
- Data Integration: Coupling early intervention with personalised incentives begins by integrating data from the Bet Recommendations Engine. This includes the player's favourite sports, competitions, teams, and athletes.
- Tailored Communication: Utilising this integrated data, the CRM team sends personalized messages highlighting upcoming events, matches, or competitions related to the player's favourite sports or teams.
- Exclusive Offers: Special promotions or bonuses are crafted based on the player's historical preferences, ensuring that the incentives resonate with the individual's interests.
Use case 2: The CRM team wants to launch a new campaign to boost user loyalty.
The User Engagement Score categorises users for diverse A/B testing. Pre and post-campaign, the engagement score of the targeted user group is measured. Insights from these scores guide the CRM team in refining campaign strategies for enhanced user resonance.
Use case 3: The CRM team aims to tailor their communication for different player segments.
Using the segmentation provided by the User Engagement Score buckets, the CRM team customises communication strategies for players in each segment. High-engagement players may receive VIP offers, while lower-engagement players may receive reactivation incentives. This ensures communication is relevant and resonates with each player group.