This section of FAQs helps sports operators better understand the advantages, and operational flexibility of Amplifier AI's real-time churn prediction solution, highlighting its potential for optimising player retention and engagement
Q1: What data is required for the Real-time Churn Prediction feature, and how is it delivered?
A1: For effective modelling and analytics, operators need to provide a dataset that includes timestamp details, player and bet slip identifiers, registration information, and comprehensive bet details. Optional data such as league information, bonus data, and customer demographics can further enhance accuracy. The API payload then relays churn insights back to the operator, including attributes like player ID, session key, and reason codes for at-risk players.
Q2: How does Amplifier AI personalise retention strategies based on player behaviour?
A2: Amplifier AI tailors retention strategies by analysing individual player patterns and assigning specific reason codes that help identify the right retention action. Operators can integrate these insights into their CRM workflows, creating highly personalised interventions based on the player’s betting history, preferences, and recent activity.