Game Performance
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      Game Performance - Game Analysis

      View player retention rates and the most profitable player journey.

      Overview

      This page contains a chart and a table that helps you understand the games that have the highest retention rates. This allows you to compare games that bring in the most revenue.

      This page contains the following visualisations:

      Visualisations

      Player Retention Rate 

      This table ranks games based on their retention rate. You can update the time period for this chart to show you the weekly retention rate for each game during each time period. 

      Player Journey by Game in a Single Period of Play

      This table helps you analyse which combinations of games are being played by NEW players, in what order, and identify the most successful game sequences.

      How the Player Journey Table is Designed to Help you Track Most Impactful Player Journeys 

      Collecting and Cleaning Data

      • Input data is on a session-by-session basis.
      • Game names are cleaned to ensure they are user-friendly.
      How Players KPI are calculated:

      For each player, there is a playerID, and a start date. The start date is either taken from the player registration rate if provided or the first time a playerID is ingested).

      The First 10 days:

      • The first three unique games a new player plays are then logged as their player journey. These are taken from the first ten days of play only. If a player plays less than three games, then only one or two games will be shown.

      For the first 10 days, the below KPI's are calculated per player ID.

      • Total Real Stakes
      • Total Bonus Stakes
      • Total Real Spins

      Get the first 3 distinct games played in order per playerID in the first 10 days.

      Assign player types by looking at activities in the first 10 days.

      • Real only: The played played only real stakes
      • Real and Bonus: The played played both real and bonus stakes
      • Bonus Only: The played played only bonus stakes

      The Next 30 days:

      From day 11, to day 41 (30 day period) for each player ID, the following variables are available:

      • Game Sequence (Game 1, Game 2, Game 3) 

      • Players

      • Return Rate

      • Average Days Played

      • NOT AVAILABLE: Average stakes
      • NOT AVAILABLE: Average spins

      • Total Stakes

      • Bonus Stake

      1. Organizing Game Sequences

      • Game sequences are sorted, and total unique players per sequence are calculated.

      2. Return Rate Calculation

      • For each sequence, we calculate:
        • How many players returned post day 10 vs. how many did not.
        • Return percentage = (Returned Players / Total Players) × 100%

      3. Key Averages Per Sequence

      • Average Days Played – Average number of days a player has played between day 11 and 40 (30 days).
      • Average Player Stakes – Average real stakes per player between day 11 and 40 (30 days).
        Average Player Stakes = Average of (Real Stakes / Number of Players)
      • NOT CURRENTLY AVAILABLE: Average Player Spins – Average real spins per player after the 10-day period.
        Average Player Spins = Average of (Real Spins / Number of Players)
      • NOT CURRENT AVAILABLE: Average Bets = Total Real Stakes ÷ Total Real Spins

      4. Total Values Per Sequence

      • Total Stakes – Sum of total real stakes per game sequence between day 11 and 40 (30 days).
      • Total Bonus Stakes – Sum of total bonus stakes per game sequence between day 11 and 40 (30 days).

       

      How do I get support or make a feature suggestion?

      Visit our 'here to help' form and we will respond accordingly.