A breakdown of churn prediction and bonus interventions
Amplifier AI’s Real-Time Churn Prevention module analyses various features within a player’s sessions such as activity patterns, bet sizes and win/loss streaks to predict churn and trigger personalised bonuses.
This will help increase player retention and boost lifetime value (LTV).
How is churn predicted?
Amplifier AI leverages advanced AI models to predict the probability of player churn after every spin. The model forecasts two possible outcomes: whether a player is likely to end their slot session or leave the site entirely.
How bonusing works?
If the system predicts that a player is likely to churn, our decision engine triggers a personalised bonus. The type of bonus awarded to players are tailored to operator's preferences but typically it would be in the form of free spins, bonus cash or free to play promotions.
Note: After a player receives a bonus, they are placed in a suppression cache to prevent them from receiving repeated bonuses within a specified period, usually set at 7 days.
API Request for Bonuses
This is just an example of a sample API Request used to trigger bonuses:
{
"timestamp": "2024-06-24T09:47:42.198Z",
"log_level": "INFO",
"source": "DecisionEngineProd-12a3b456-StreamThread-1",
"decision": "[Positive Decision]",
"product_id": "gameProvider1_gameName1",
"player_details": {
"playerType": "decision_engine_prod",
"accountId": "12345AB"
},
"api_details": {
"uri": "https://yourbonus.api",
"status_code": 200,
"response": "[]",
"payload": {
"allocations": [
{
"promoType": "freeSpins",
"expiry": "2024-06-24 19:48:07",
"accountId": "12345AB",
"data": {
"amount": "10",
"value": "0.5"
}
}
]
}
},
"timestamps": {
"processed": "2024-06-24T19:47:41.242327Z",
"expiry": "2024-06-24T19:48:07Z"
}
}