This section outlines how Amplifier AI tracks the effectiveness of your promotional efforts by measuring uplifts in KPIs for jackpot audiences.
Amplifier AI's Approach
Amplifier AI monitors player acitivity across jackpot audiences to accurately measure and gauge the impact of your promotional efforts.
Initially, Anthem establishes the baseline for the typical player behaviors included in the jackpot audiences. Then we monitor changes or uplifts in the KPIs highlighted below.
This list includes the KPIs measured to track performance:
- NGR
- Stakes
- Spins
- Games Played
- Sessions
Conversion Rate
This metric measures the percentage of players within the jackpot audience list that open, click and bet on any random jackpot game (or) personalised jackpot game recommended by Amplifier AI.
Retention Rate
This metric analyses player behaviour throughout the time Anthem monitors jackpot sizes to track returning players.
How can I view these results
Once the audience list and recommendations are integrated into your existing CRM environment or third party messaging system.
Anthem tracks the player activity across audiences to get actionalable insights, measure player performance and gauge effectiveness of your promotional activities. We also have regular check-ins to optimise CRM and marketing strategies based on the analysis.