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      Movable Ink

      The integration of Amplifier AI with Movable Ink creates a powerful synergy combining Amplifier AI’s real-time data capabilities with Movable Ink’s dynamic content tools

      Movable Ink Overview


      Movable Ink is a leading platform for creating personalised, data-driven marketing content in real time. Its core offering transforms data points into customised visuals and messaging for email, mobile apps, and web experiences. By integrating with various data sources, Movable Ink helps marketers deliver relevant and engaging content tailored to individual user preferences and behaviours.

      Product Offerings:

      1. Dynamic Visualisation: Automatically generates personalised images and offers based on user data, such as location, preferences, or past behaviours.
      2. Omnichannel Support: Ensures seamless delivery of personalised content across email, push notifications, in-app messaging, and web experiences.
      3. Real-Time Updates: Adapts content instantly, ensuring relevance by reflecting current conditions like live sports scores, weather, or inventory levels.
      4. Integration-Friendly: Connects with popular marketing platforms (e.g., Salesforce, Adobe) and APIs for streamlined workflows.

      How Future Anthem & Movable Ink Drive Value

      • Drive engagement and revenue: Create content that is tailored to individual preferences and behaviors. Enhancing customer engagement as recipients are
        more likely to interact with content that resonates with their interests.
      • Improve customer experience: Always highlight the most relevant and up-to-date offers to customers. Leading to deeper connections with you brand, fostering loyalty and improving the overall customer experience.
      • Increase efficiencies: Automate the customization of content to quickly respond to changing customer preferences and behaviors whilst reducing the time and effort required to manually segment and tailor communications.


      Use Cases

      Tell personalised stories to your players with real-time personalised marketing content in email and mobile campaigns

      Building a Custom App in Movable Ink with Amplifier AI Features

      1. Use Case:
        Define the purpose of the custom app. This could range from creating personalised email content to integrating live data like personalised game suggestions, such as recommending slots for casino players or the latest matches for sports bettors. 

        Amplifier AI's real-time features are unique in enhancing player engagement through personalised marketing. Examples include:

        • Game Recommendation: Use player behaviour data to showcase personalised game suggestions, such as recommending slots for casino players or the latest matches for sports bettors.
        • Churn Prevention: Highlight offers or incentives for players at risk of churn, like targeted free spins or bonus offers. The app can dynamically update this content based on a player’s recent activity or inactivity
        A clear use case ensures the app is tailored to meet specific marketing objectives, such as increasing engagement or driving conversions.

      2. Data Source:

        Data integration is critical for a seamless and effective custom app.

        • Real-Time Data via APIs: Leverage Amplifier AI’s churn propensity or game recommendation APIs to pull dynamic data such as favourite games, play frequency, or betting habits. For example, display a personalised email showcasing top football matches with live odds for a sports fan
      3. Creative:

      The creative component of your custom app is where the personalised magic happens:

      • Dynamic Content Layers: Combine Amplifier AI data with Movable Ink’s capabilities to create visually appealing content. For example, present a game recommendation banner featuring a player’s top three preferred games, paired with churn prevention offers like “Don’t Miss Out – Log In Today to Claim Your Free Spins!”
      • Personalised Messaging: Highlight a player’s recent wins, top bets, or favourite genres, such as sports or slot games. Include elements like dynamic countdown timers for time-sensitive offers​​.
      • Interactive Visualisations: Show player-specific performance summaries, such as "This Month's Highlights: You’ve Bet on 5 Matches and Won £100." These visuals can enhance engagement and satisfaction


      Practical Deployment Story - William Hill - Monthly Value Statement

      William Hill aimed to provide their active customers with a personalised monthly value report, offering insights into their previous month’s performance. Using Amplifier AI’s Player API, Movable Ink seamlessly retrieved the necessary data points, enabling the creation of these tailored reports with precision and efficiency.