Compare your revenue uplifts against your bonus costs by player group
Overview:
The ROI summary helps you to track your return on investment from providing bonuses. You can track variety of variables from bonus costs, to revenue uplifts across user value segments, and brands and analyse their impact on your ROI.
This page contains the following visualisations:
- Totals
- Uplift Over Time
Filter Options:
Use these filters to narrow down your analysis and tailor the report to your specific needs
- Time Period: Set a custom date range to view the data over a specific period
- Brand: Select brands or a combination of brands of your choice to view results by brand
- User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down- Here we have user value segments for each of the deciles (0-10%; 10 - 20%, 20 - 30% and so on). From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value.
Totals
This section provides you with summarised key performance indicators defined below:
Awarded Users: Total count of users who have been issued at least one award in the selected time period.
Number of Awards: Total number of awards issued to players over the selected time period.
Bonus Cost: The total bonus cost for the selectd time period - this is 95% of the total value awarded to players
Revenue Uplift: Calculated by the following formulae - (Average Target spins per player - Average control spins per player)* Average stake value per player
Net Uplift: Revenue Uplift - Bonus Cost
ROI: Net Uplift/Bonus Cost
Uplift Over Time
Compare total monthly revenue uplift, net uplift, bonus cost across each month.
This visualisation helps you track trends in revenue uplift, bonus cost and net uplift to help you with key decisions on awards, and towards tracking relevant costs, and to ensure your bonuses are contributing towards satisfactory ROI.
Tip: For presenting purposes, you can visually isolate the visualisation for highlighting purposes. To select the option, go to Visualisation menu and select 'Spotlight mode'. You can also expand the visualisation as a table, by selecting 'Show as a table' option from the same menu.
Best Practices for Using This Page:
- Filter by Brand: To view summaries, and trends in uplift, and bonus costs by brand for the selected period of time, select a brand or a combination of desired brands from the brands filter.
- Filter by User Value Segment: To view awards count vs award value over time for each individual player value segment, you can select an individual player value segment or a combination of player value segments from the filter.
How do I get support or make a feature suggestion?
Feel free to pose a question or send any feature suggestion at support@futureanthem.com