Unlocking Real-Time Player Engagement with Amplifier AI and Braze
Overview
Braze is a leading customer engagement platform designed to help operators deliver personalised, cross-channel experiences at scale. It supports real-time data ingestion, segmentation, orchestration and execution across channels such as push notifications, in-app messaging, email and more.
Amplifier AI integrates with Braze in a variety of ways to enable personalised, data-driven customer engagement. For the purposes of this article, we’re focusing on two core integration paths:
- Real-Time Jackpot Data
- Jackpot Audiences
By bringing these specific data streams into Braze, operators can automate and personalise experiences based on live player signals. Campaigns can be dynamically triggered, enriched and personalised to maximise relevance and impact with minimal manual effort.
System Integration
Braze’s engagement ecosystem supports multiple data ingestion and export routes - connecting backend systems, frontend interfaces and external partners. Amplifier AI's integration allows Braze to act on real-time insights with zero engineering overhead, automating highly contextual journeys.
Example Campaign Setup
The video below demonstrates how a Braze campaign can be automatically triggered by Amplifier AI. In this example, a campaign is configured to alert players when a jackpot is nearing payout. Once the jackpot exceeds a defined threshold, the action-based trigger initiates a personalised email communication to the qualifying players.