Real-Time Experience - FAQ

General Overview

What are Real-Time Experiences?

Real-Time Experiences is an Amplifier AI module that models player behaviours in real-time and automatically triggers bonus awards via your platform, supplier reward engines, and CRM.

How does it work?

Amplifier AI uses real-time machine learning models to predict in-session player behaviour and trigger personalised player interactions directly in your systems.

 

Use Cases & Campaigns

What campaigns are available out-of-the-box?

• Always-on campaigns:modellingplayer behaviours in real-time.
• Delivering in-session awards to drive engagement.

Where do real-time campaigns run?

• They run on top of real-time player behaviours across Casino, Sports, Crash Games and Bingo.
• Directly triggering player interactions via bonus engines, CRM systems, and any other available player interaction tools.

How does targeting work?

• Machine learning models update predictions for every player after every spin, bet settlement and game end.
• Decision engines utilise these predictions, alongside profiles of each player’s prior behaviour, and business and commercial rules, and trigger actions via API integration.
• Award levels are dynamically personalised based on each player’s real-time and historical behaviours.

Which bonus types are supported?

The bonus types supported are as follows: 

• Cash Bonus
• Free Spins
• Free Tickets
• Free Bets
• Any other player interaction system that accepts API triggers.

Can exclusion lists be applied?

Yes, this is managed on the operator side.

Can existing audience segments or models be integrated?

This module delivers true 121 personalisation by modelling the experience of players in the moment that matter.

The value of any triggered action is based on each player’s individual behaviour, both historically and right up until the latest bet or play.

Alongside out-of-the-box measurement reporting, granular performance information is made available allowing internal analysis of targeted players against internal classifications like segments.

 

Integration & Implementation

How long does integration take?

Approximately 6 weeks.

What data is required?

• Real-time transactional data: stakes or payouts, betslip settlements, Bingo game results.
• Link to onboarding data requirements.

Can you accept additional feeds?

Deposits, withdrawals, bonus feeds, and game metadata can also be ingested.

Does this work in real time?

Yes – real-time data is essential for this module.

Is data co-mingled?

All operator data is kept secure and separate.

What partners are currently integrated? 

• Direct integrations
• EveryMatrix
• IGT
• Playtech Bingo
• Spribe
• Operator in-house platforms.
• Via Operator:  (This module works out-of-the-box against Playtech IMS, via the operator)

Can you integrate with other partners?

Yes, we can integrate with other platforms and game suppliers, depending on different set-ups and agreements.

Does this work with proprietary tech stacks?

Yes – it works with any stack where a real-time data stream of transactions can be provided, alongside an API which can trigger actions.

What are the ways of working post go-live?

• Quarterly business reviews.
• Performance reviews and optimisation recommendations.

Do you offer 24/7 monitoring?

Yes — available via the Future Anthem support team.

What is the average uptime?

SLA 9% uptime.

Can you share SLAs?

Available on request.

 

Performance & ROI

What uplift can we expect?

• Revenue uplift: +8% on average
• Spins: +11% increase on average
• Bonus efficiency: improved through smarter allocation.

How is performance measured?
Performance is tracked through Anthem’s Power BI dashboards, which provide engagement KPIs and ROI reporting. Operators also receive weekly files with targeted user IDs.

Are case studies available?

Documented case studies are available here.

 

Reporting & Dashboards

Available dashboards include:

ROI Summary Page: They provide a high-level overview of:

• • ROI
  • Net revenue uplift
  • Total bonus cost
  • Number of awards
  • Unique players awarded.

Player Behaviour Page: Tracking key engagement metrics, including (benchmarked against control groups):

• • Active days
  • Sessions
  • Spins
  • Stakes.

Bonus Distribution Page: Shows how bonuses are allocated across player value segments, including:

• Distribution by segment
• Reinvestment percentages to support budget optimisatio

Awards Over Time: Displays daily tracking of:

• Number of awards
• Value of awards.

 

Attribution & A/B Testing

How does A/B testing work?

• Players are split into sticky target and control groups for 90 days.
• Groups are evenly distributed across 10 value levels.

Whilst the default target to control split is 90/10, the distribution can be adjusted on request.

How is performance measured?
Performance is measured by comparing target and control groups across financial and behavioural metrics:

• Return on Investment (ROI): Revenue uplift ÷ bonus cost
• Revenue Uplift: Average uplift per player × number of players in the target group
• Net Uplift: Revenue uplift – bonus cost
• Bonus Cost: Calculated from the award usage feedback loop (or 95% of triggered bonuses if feedback is unavailable).

Player Behaviour KPIs include:

• Average spins per user: measured at 24 hours and 7 days after churn prediction
• Average stakes per user: measured at 24 hours and 7 days after churn prediction
• Active days: measured at 7 and 14 days after churn prediction
• Sessions per user: measured at 24 hours and 7 days after churn prediction.

 

Support & Resources

• Partner integration matrix with links to the knowledge base.
• Full support documentation available via Future Anthem.

 

How do I get support or make a feature suggestion?

Visit our 'here to help' form and we will respond accordingly.