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Real-Time Churn Prevention for Casino

Overview

Amplifier AI’s Real-Time Churn Prevention module empowers casino operators and studios to boost revenue by triggering personalised bonus offers to retain players at risk of leaving.

By leveraging advanced AI models, the system proactively engages players, driving retention and significantly increasing lifetime value (LTV). Trusted by the industry’s leading operators, this solution offers unmatched speed and accuracy in personalisation.

 

Practical Deployment Story - Casino Crash Games 

Future Anthem has set a new standard in player retention with the deployment of its real-time churn prevention engine for Aviator (from Spribe), one of the most popular games in the casino industry.
The solution is operational, currently on two major brands, delivering seamless player engagement in real time.

The churn prediction engine analyses player behaviour at the conclusion of each game round.
If a user is identified as being at risk of churn, the system responds instantly by assigning a bonus tailored to their value level, calculated from cumulative stakes.
These bonuses, presented via in-game pop-up notifications, foster engagement and drive retention while ensuring that rewards are strategically distributed.

Key features include:

  • Customisable Suppression Periods: Operators can configure bonus frequency, with a default interval set to prevent excessive bonus allocation per player.
  • Tiered Reward System: Bonuses can be limited and distributed across tiers—for example: players in the top 5% receive a free bet valued at £X, while the next 5% receive £Y etc.
  • Power BI Dashboards: Detailed performance insights are available via a dedicated dashboard, enabling operators to monitor and optimise outcomes.

By prioritising predictive interventions over reactive approaches, this deployment demonstrates Future Anthem's commitment to personalising the player journey and enhancing operator revenue in the moments that matter.

How It Works

Amplifier AI analyses key player behaviour, including activity patterns, bet sizes, and win/loss streaks, to predict retention opportunities. This enables real-time personalised bonuses that engage players and enhance their experience.

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Churn Prediction Model

The AI model assesses player churn probability after each session, forecasting two possible outcomes:

  • Whether a player is likely to end their session.
  • Whether a player is likely to leave the platform entirely.

Bonus Intervention Process

When the model predicts potential churn, a personalised bonus is triggered via Amplifier AI's decision engine. Bonuses are customised based on the player value and operator preferences, and are typically offered in one of the following forms:

  • Free spins
  • Bonus cash
  • Free-to-play promotions

 After receiving the bonus, players are added to a suppression cache preventing them from receiving another bonus for a designated period (usually 7 days).

Integration

Data Integration

 Amplifier AI’s Real-Time Churn Prevention module requires real-time players session data to function effectively. This includes also information about the games’ features (as category, Theme, RTP etc.) and players meta data (as Registration date) to accurately predict churn and deliver personalised bonuses.

For detailed instructions on how to integrate your data with Amplifier AI, please refer to our Data Integration Guide

API Integration for Bonus Triggers

Amplifier AI triggers bonuses based on real-time churn predictions.
The bonus should be enabled by the operator and shared with Amplifier AI in order to be able to trigger it once decision is taken by the prediction engine.
Typically it would be in the form of free spins, bonus cash etc.
For further detailed on how to integrate the bonus please contact your Customer Success Manager.

 

Learn how we measure performance to showcase ROI and other key metrics for Real-Time Churn Prevention for Casino

Still have questions? Check out our FAQs for further assistance.