This section of FAQs helps casino operators better understand the advantages, and operational flexibility of Amplifier AI's real-time churn prevention solution, highlighting its potential for optimising player retention and engagement
Q1: Can we use batch data for churn prevention?
A1: While it is possible to use batch data, real-time churn prevention operates most effectively with immediate data inputs. Batch data processing limits the ability to make timely interventions, which is critical in preventing churn. By using real-time data, we can respond within seconds, enhancing player engagement and reducing the risk of churn more effectively.
Q2: How does the churn prediction model identify at-risk players?
A2: Our AI-driven churn prediction model analyses transactional data, including betting patterns, engagement frequency, and other behaviour markers. Within seconds of a betting event, the model assesses the likelihood of churn, allowing you to personalise responses and retain players before they disengage.
Q3: Does the churn prediction model adapt over time?
A3: Yes, the AI model continually learns from new data, adjusting its predictions to reflect evolving player behaviours and engagement patterns. This adaptive capability ensures ongoing accuracy in identifying churn risks and improves the effectiveness of interventions.
Q4: What type of interventions are recommended for players at risk of churning?
A4: The real-time churn prevention engine can trigger various interventions, including personalised bonus offers, engagement notifications, and tailored recommendations. These interventions are based on each player's predicted needs and preferences, enhancing the likelihood of re-engagement and loyalty.
Q4: Can you share a practical example of how Amplifier AI's real-time churn prevention is applied to casino games?
A4: Future Anthem has set a new standard in player retention with the deployment of its real-time churn prevention engine for Aviator (from Spribe), one of the most popular games in the casino industry.
The solution is operational, currently on two major brands, delivering seamless player engagement in real time. The churn prediction engine analyses player behaviour at the conclusion of each game round. If a user is identified as being at risk of churn, the system responds instantly by assigning a bonus tailored to their value level, calculated from cumulative stakes.
These bonuses, presented via in-game pop-up notifications, foster engagement and drive retention while ensuring that rewards are strategically distributed.
Key features include:
- Customisable Suppression Periods: Operators can configure bonus frequency, with a default interval set to prevent excessive bonus allocation per player.
- Tiered Reward System: Bonuses can be limited and distributed across tiers—for example: players in the top 5% receive a free bet valued at £X, while the next 5% receive £Y etc.
- Power BI Dashboards: Detailed performance insights are available via a dedicated dashboard, enabling operators to monitor and optimise outcomes.
By prioritising predictive interventions over reactive approaches, this deployment demonstrates Future Anthem's commitment to personalising the player journey and enhancing operator revenue in the moments that matter.