Real-Time Experience - Measuring & Reporting

Overview:

Real-Time Experience product comes with detailed measurement and reporting via Power BI dashboard. You can track key gaming metrics like revenue, retention rates, and session data to optimize their churn prevention strategies. This data-driven approach enables casinos to transform reactive player retention into measurable, proactive campaigns with clear financial impact.

• Target and Control Groups
• Reporting Dashboard: ROI Summary 
• Reporting Dashboard: Player Behaviour
• Reporting Dashboard: Bonus Distribution
• Reporting Dashboard: Awards Over Time

 

Target and Control Groups

To evaluate the effectiveness of the interventions, Amplifier AI compares player behaviour across two groups:

• Target Group: Players who are predicted to churn and receive a bonus.
• Control Group: Players who are predicted to churn but bonuses are not awarded.

KPIs to Measure

Amplifier AI tracks and analyses key performance indicators to gain valuable insights into player engagement, revenue generation and retention. These metrics include:

• Stakes: Total amount wagered by players.
• GGR (Gross Gaming Revenue): Revenue before costs.
• NGR (Net Gaming Revenue): Revenue after deducting costs.
• Number of Spins: Total spins in a given period.
• Number of Sessions: Total player sessions.
• Session Length: Average session duration.
• Retention Rate: Percentage of players who remain active.

 

Reporting Dashboards

The dashboards enable operators to analyse players behaviour and campaign effectiveness in churn prevention. It compares the Target Group (players identified with risk to churn and received a bonus) against the Control Group (players identified with risk to churn but didn’t receive a bonus) to measure the impact of the bonus interventions.

All pages can be filtered by group, player segment and any configured time period.

• Time Period: Displays data for all players identified as at risk of churning within the selected timeframe, categorised as either Target or Control.
• Group: Enables filtering to show data for the Target group, Control group or both.
• Player Segment: Allows data to be filtered by award tier, typically categorised as High, Medium or Low.

 

Reporting Dashboard - ROI Summary

The ROI Summary page helps you to track your return on investment from providing bonuses. You can track variety of variables from bonus costs, to revenue uplifts across user value segments, and brands and analyse their impact on your ROI. 

This page contains the following visualisations:

• Totals
• Uplift Over Time

 

Filter Options:

Use these filters to narrow down your analysis and tailor the report to your specific needs

• Time Period: Set a custom date range to view the data over a specific period
• Brand: Select brands or a combination of brands of your choice to view results by brand
• User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down - For each player, their staking amount for last 60 days is analysed to assign them to each value segment. From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value. 

Key Sections of the Dashboard

 

Totals 

This section provides you with summarised key performance indicators defined below: 

Awarded Users: Total count of users who have been issued at least one award in the selected time period. 

Number of Awards: Total number of awards issued to players over the selected time period. 

Bonus Cost: The total bonus cost for the selectd time period - this is 95% of the total value awarded to players

Revenue Uplift: This variable is calculated in two steps.

At first we calculate the stakes increase: (Average Target spins per player - Average control spins per player)* Average stake value per player 

Following that, revenue uplift is calculated by stake increase * 0.05 * target player count

Net Uplift: Revenue Uplift - Bonus Cost 

ROI: Rev Uplift/Bonus Cost 

 

 

Uplift Over Time

Reporting Dashboard - Player Behaviour

This page helps users differentiate KPI performance across target and control groups post 1 day and post 7 days of churn and bonus award.

 

Filter Options:
Use these filters to narrow down your analysis and tailor the report to your specific needs

• Time Period: Set a custom date range to view the data over a specific period
• KPI: Select one key performance indicator to measure performance of your player groups. KPI options available are: Active Days, Spins, and Stakes
• Award Value: Filter results by awards with specific currency values assigned. For example, you can filter by distinct currency value awards ranging from £0.5 to £95
• Player Group: Select multiple player groups for comparison (defaulted selected on Target and Control group)
• User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down - For each player, their staking amount for last 60 days is analysed to assign them to each value segment. From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value. 

 

Key Sections of the Dashboard

Average/Median Post 1 Day KPI and Average/Median ROI Post 7 Day KPI: 

Both the Summary figures provide an average or median summary of KPI uplift for the groups below:

• Control Group: Represents Active players who did not receive awards/bonus after churning from game or application.
• Target & Recommended Played: Represents players in the target group who received awards/bonus after churning from game or application.

Average Post 1 Day KPI – it shows  % uplift in selected KPI performance for selected KPI for both groups post day 1 of churn prediction. On the hero cards, it is calculated as % difference between Post 1 day Average KPI for target group, and control group. 

Average Post 7 Day ROI KPI – it shows % uplift in selected KPI performance for selected KPI for both groups post day 7 of churn prediction. On the hero cards, it is calculated as % difference between Post 7 day Average KPI for target group, and control group. 

Note: Due to award value for control players being set at 0, selecting values other than zero is likely to show unexpected figures on the hero cards. 

 

Average – KPI view: 

This table provides a breakdown of the target player group by:

• KPI Performance for Post Day 1
• KPI Performance for Post Day 7
• Player Count

Average – Post 1 Day KPI by Group: 

View a time series graph of how Target and Control groups perform in terms of selected KPI over time. This visualisation helps comparing effectiveness of awards by compare how both groups differ in terms of KPI performance over time.

Average – Post 7 Day KPI by Group: 

View a time series graph of how Target and Control groups perform in terms of selected KPI over time. This visualisation helps comparing effectiveness of awards by compare how both groups differ in terms of KPI performance over time.

Reporting Dashboard - Bonus Distribution

This page provides you with a breakdown of your cost and performance figures across your users, and a breakdown across user value segments.

Use these filters to narrow down your analysis and tailor the report to your specific needs

Filter Options:
Use these filters to narrow down your analysis and tailor the report to your specific needs

• Time Period: Set a custom date range to view the data over a specific period
• Player Group: Select multiple player groups for comparison (defaulted selected on Target and Control group)
• User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down - For each player, their staking amount for last 60 days is analysed to assign them to each value segment. From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value. 

 

Key Sections of the Dashboard

Summary Figures: 

Total figures for the following measures are provided on the page to help users track value of awards, and value generated due to the awards.

The data provided is for two distinct player groups: 

• Control Group: Represents Active players who were predicted to churn prediction, but did not receive a bonus
• Target Group: Represents who were predicted to churn and received a bonus

The variables are as follows:

Total Award Payout - Total amount paid out to players as bonuses upon churn prediction. 

Total Awards - Number of awards disbursed to players predicted to churn. Each of these players are then assigned a bonus. 

Unique Players - Total players comprising both target and control groups. Note that for each individual player there can be multiple churn predictions. 

Stakes - Total turnover or stakes generated from target and control group after disbursal of bonuses. 

GGR - Total Gross Gaming Revenue (calculated as Stakes - Payouts) generated from target and control group after disbursal of bonuses. 

Reinvestment - Sum of award payout divided by Sum of Post 7 Day Stakes multipied by 0.05. On the dashboard, it can be calculated using the following formula: (award payout/0.95) / GGR

 

Bonus Distribution Table: 

On this table, for each player value segment you can view the following measures. 

• Value Level
• Award Payout
• No. of Awards
• Unique Players
• Stakes
• GGR
• Reinvestment

Reporting Dashboard - Awards over time

Track number of bonuses distributed across your player groups.

On the stacked bar chart, the different stacks represent each player group (in this case, target and control group) and for each player group the height of each stack represents count of award.

A line chart through the visual represents the total monetary value of the awards disbursed.

Key Elements:

• Blue Bars: Number of awards given (dark blue for target, light blue for control group)
• Yellow Line: Value of awards given

This breakdown supports cost monitoring and highlights trends that may indicate areas for further optimisation.

Track trends in your award disbursements over selected period of time. On this page, you can track total monetary value of the award (which is represented by a line graph) and view distribution of awards (count) across your player groups. 

 

Filter Options:

Use these filters to narrow down your analysis and tailor the report to your specific needs

• Time Period: Set a custom date range to view the data over a specific period
• Player Group: Select multiple player groups for comparison (defaulted selected on Target and Control group)
• User Value Segment: Select multiple player stratification segments for comparison (each user value segment is assigned a numerical value and can be selected from the filter drop down - For each player, their staking amount for last 60 days is analysed to assign them to each value segment. From the options available, value for each segment is such that segment 1 is of least value and 10 is of highest value. 

 

 

How do I get support or make a feature suggestion?

Visit our 'here to help' form and we will respond accordingly.