Retain: Audience Identifier
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      Audience Identifier 1.9, Engaging with players based on their recommended Bonus Value, GGR & Engagement Score

      We are delighted to share with you the latest update to Amplifier AI's Audience Identifier

      We're excited to announce the launch of a new integration with Audience Identifier, enabling you to create audiences based on the data points from the Bonus Recommendation feed.

      The following options will enable you to categorise your players based on the recommended Bet Bonus Value, Engagement Score or GGR (Gross Gaming Revenue) assigned to the player via the Bonus Recommendation feed. You can also specify the range of all the above options using the 'From' and 'To' boxes.

      AudienceIdentifier

      This feature will allow you to the do the following

      • Refine your promotions, ensuring relevant content is showcased in moments that matter.
      • Target low engagement players on the site.
      • Incentivise players with a lower GGR margin to continue betting.

      Any further questions?

      Here’s our knowledge base, or pose a question or suggest a feature in our ‘here to help’ form.