Audience Identifier: Self-Service Interface
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      Audience Identifier

      Dive into the self-service tool’s layout and features

      Here are the recent updates to Audience Identifier

      Overview

      Amplifier AI’s Audience Identifier: Self-Service Interface lets you create personalised audiences in the moments that matter. This enables operators to target the right players across sports and casino for marketing campaigns and promotions.

      Within the Audience Identifier: Self-Service Interface, you will find three distinct tabs at the top, each serving a specific purpose:

      Audience Creation: This page allows you to generate audiences in real-time using the various options and time periods that are presented.

      Custom Audiences: The page will allow you to upload a CSV file of custom player accounts you’d like to re-engage and cross-sell casino or sports games.

      Audience History: View an audit log of your recently created audiences and get an overview on your total audience reach.

      Here are also some of the key use cases we recommend

      How to create audiences

      Generate your audiences with three simple steps.

      • In Step 1, you can start building your audiences by selecting the customer country and the product (Sports or Casino) from the drop-down.

      audience_identifier-1

      Note: By default, all countries where your customers currently exist will be showcased within the option

      • To refine your audiences further, you can combine up to five different options when creating an audience. By utilising the AND/OR connectors, you can determine whether the selected options should be inclusive of each other (AND) or if the customer bet on one or the other (OR).
      • We understand that excluding customers from your audience can be just as important as including. To cater for this we've integrated optional exclusion functionality. This will allow to exclude players for specific campaigns or promotions.

      Audience_identifier_exclusion-1

      This provides flexibility in crafting targeted audiences based on multiple options across Sports and Casino. Here’s the detailed description of the individual audience options available: 

      Time Periods:

      • Step 2 involves choosing the time period for your audience, enabling you to define the specific timeframe for analysing player activity across games. 

      For example if you selected "Sport: Football" in Step 1 and choose "Time Period: Today", the audience generated would include all customers who placed bets on Football within the current day.

      Tip: When choosing time periods in step 2 all options automatically include today to ensure you're targeting real-time customers. For example, if you select "Time Period: Last 2 Days," your audience will encompass customers who placed bets the day before yesterday, yesterday and today. This guarantees up-to-date targeting for your marketing efforts.

      Generating the Audience

      One click away from transforming your criteria into targeted segments

      generate

      • With the options and time periods set, generating your audience is just a click away. Click the "Generate Audience" to initiate the audience generation process instantly.

      Note: Should you need to start afresh, clicking "Reset Options" will clear all selected criteria and time periods.

      Output:

      After successfully generating the audience, it will be uploaded to the designated output folder on the server. Additionally, you have the option to download the audience CSV to your local machine by clicking "Download Audience".

      In the event of an error, you will receive an error message giving the opportunity to either retry or make modifications to your criteria before attempting again.

      Custom Audiences

      Target custom audiences to re-engage or cross-sell

      For Custom Audience, select the “Product Category” or “Report Type” and upload your custom CSV file containing a list of player account numbers.

      custom_audiences

      With this feature, you can effortlessly address custom defections through re-engagement strategies or target players who've had a winning streak to cross-sell them to sports or casino.

      Output

      Once the audience generation is successful, the resulting audience will be uploaded to the designated output folder on the server.

      As mentioned before, you'll also have the choice to download the audience CSV to your local machine. In case of any errors, the handling process will follow the same procedure as mentioned for standard audience creation.

      Audience History

      With the Audience History tab, you can gain deeper insights into the audiences you have created. Firstly, you have a view of a mini dashboard with the following highlights for the previous 7 days:

        audience_history

        • Audience Initiated: Keep track of the total count of audiences generated within the system.
        • Success Percentage: Monitor the success rate of audience creation.
        • Total Customers Include: Gain insights into the cumulative audience reach.

        Audience Log

        In addition, there is also a table that provides key information on each audience created in the past 7 days. The table includes the following columns:

        • Start Time:Timestamp indicating when the audience was initiated.
        • Audience ID:Unique identifier for each audience.
        • User Email: Email of the user who initiated the audience creation.
        • Duration:The time taken for the audience creation process.
        • Status: Current status of the audience (Running, Success, Cancelled).
        • Audience Size: Number of customers included in the audience.
        • Audience Parameters: Key parameters set during audience creation.
        • Download:Quick access to download historical audiences locally.

        Use cases

        Real-time targeting

        Hyper personalised marketing for every event

        Players who wager/bet on Example action
        Haaland to score the next goal Man City are knocking on the door with high possession and multiple shots on target
        Barcelona to win the 1st half and 2nd half double result Barcelona lose the 1st half. At HT offer Barcelona to win the 2nd half
         Favourite game 

        If the favourite game is Blackjack offer a special Blackjack tournament or increased rewards (e.g., double loyalty points) for playing their favorite game.
         Most played game 

         If its slot games, notify them of a similar themed slot game with higher jackpots or innovative bonus features to entice them to try something new. 
        Players with bet builders on Example action
        Bet Builders that include the Real Madrid to win, Vinícius Júnior to score and over 2.5 cards Offer the same Bet Builder to the selected customer group for each Real Madrid game

        Real-time exclusion

        Exclude certain players from an audience

        Players who Example action
        Have bet builders on boosted markets in the past but exclude all players who have placed a bet on an open/yet to run Boosted market Promote the EPL Boosted market “Liverpool, Arsenal and Aston Villa all to win” to customers you know have backed EPL Boosted markets in the past, but exclude those who have already placed a bet on this weeks
        Frequently play slots but exclude players who had big wins recently  Offer a special promotion like free spins or cashback to engage regular slot players who haven't hit a big win recently, increasing their chances of continuing play. 

        Real-time reactivation

        Combine categories that zone in on specific customer groups

        Players who Example action

        Bet on Football Accumulators but exclude those who have had Consecutive Losses

        		 Offer a Bet Boost or Risk-Free Bet on Football Accumulators to players who are actively betting on accumulators, but avoid those who have recently had a series of losses and might be experiencing frustration. 

         Have a moderate engagement score 

        		  Create a campaign for moderately engaged players with incentives (like a deposit match), but avoid targeting players who have significantly reduced their playtime recently, as they may require different re-engagement strategies. 
         

        How do I get support on creating an audience?

        Visit our 'here to help' form or contact your account manager and we will provide technical support.